IGBA AYO

Overview

Role

Lead Product Designer

Tools

Figma, FigJam

Duration

5 months

Industry

Transportation

Problem

Drivers, agencies, and users lacked a centralized, digital platform for managing rides and records.

Goal

Design a scalable platform with clear roles for drivers, agencies, and passengers.

Process

1

Conducted interviews and identified pain points in transport operations.

2

Created personas and mapped user journeys.

3

Designed dashboards for drivers and agencies.

4

Developed booking and ride management flows.

Key Features

Driver Dashboard

Comprehensive view of rides, earnings, and vehicle management with intuitive navigation.

Agency Management

Tools for agencies to manage fleets, track performance, and coordinate operations.

User Booking

Simple and efficient booking flow with real-time tracking and payment integration.

Analytics

Data-driven insights for all stakeholders to optimize operations and performance.

App Screens

A comprehensive transportation platform featuring onboarding, ride planning, profile management, wallet integration, and intuitive navigation for seamless user experience.

Igba Ayo Onboarding Screen

Onboarding screen introducing the vacation planning platform

Igba Ayo Ride Planning

Map view showing ride planning with real-time driver locations

Igba Ayo Profile Setup

Complete profile screen with user information and account type selection

Igba Ayo Wallet

Wallet dashboard showing balance, transactions, and payment options

Igba Ayo Navigation Menu

Side navigation menu with access to all platform features

Impact

Early testing showed 75% usability satisfaction. Stakeholders praised the modular dashboard structure.

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